ISO 9001 : 2015
We are able to meet customer and stakeholder needs within statutory and regulatory requirements related to a product or service.
About us
Our Story
and Future
Our Story
and Future
Founded in 2011, we started out as a simple importer and wholesaler of contact lenses in Malaysia. Our business grown organically in the coming years and we later evolved into a supplier with a wide range of high quality contact lens products to choose from, servicing more than 300 optical stores.
In 2016, we further diversified into beauty and healthcare industry. We continuously research on the most innovative beauty and healthcare products from around the world to satisfy customer needs with competitive price.
We later on branched out into e-commerce, offering our products to international customers. Our ecommerce stores are well designed to create a more interesting and pleasant shopping experience.
Today, we are still on a constant look out for new opportunities to diversify our business, discover new brands and forge higher business value with our trusted suppliers.
Brands we carry
Inspiration, innovation, and opportunities.
We are committed to building long-term relationships with existing and prospective customers, based on trust and good communication.
Vision & Mission
Vision: Get closer to everyone's life via safe and top-quality consumer products, and innovative technology services.
Mission: To provide top-quality consumer products that deliver superior value and experience.
Our Belief
We will always strive to manage our business ethically and responsibly — to hold ourselves to a higher standard.
Qualified Team
We have people in different skills, strengths and perspectives. We complement each other and that helps us scale our business.
Significant moments of accomplishment
Our Journey
2011
Started as a regional distributor of contact lens products in Johor Bahru, Malaysia.
2012
Venture into ecommerce reaching international customers.
2013
Develop and market own brand of contact lenses to meet the demand of market and changing consumer needs.
2014
Certified to Good Distribution Practice of Medical Device (GDPMD).
2015
Acquire more than 200 business partners carrying our products nationwide.
2016
Certified to ISO 13485. Diversified business into Health and Beauty, Consumer goods.
2017
Distribute beauty products into retail chain stores.
2018
Certified to ISO 9001. Over 300 business partners carrying our products.
2019
Setup Singapore entity for distribution of contact lens products.
2020
Leverage with technology to improve customer care and accelerate sales.
Our commitment to compliance
Quality Standards
ISO 13485
We provide medical devices and related services that consistently meet customer and applicable regulatory requirements.
GDMPD
We maintain the quality, safety and performance of medical devices in our custody.