Our Story and Future
Founded in 2011, we started out as a simple importer and wholesaler of contact lenses in Malaysia. Our business grown organically in the coming years and we later evolved into a supplier with a wide range of high quality contact lens products to choose from, servicing more than 300 optical stores.
In 2016, we further diversified into beauty and healthcare industry. We continuously research on the most innovative beauty and healthcare products from around the world to satisfy customer needs with competitive price.
We later on branched out into e-commerce, offering our products to international customers. Our ecommerce stores are well designed as online shoppers have high expectations and we make sure our ecommerce store meets those demands with a simple and beautiful visual interface to create a more interesting and pleasant shopping experience.
Today, we are still on a constant look out for new opportunities to diversify our business, discover new brands and forge higher business value with our trusted suppliers while maintaining competitive prices.
As a company who cares about our customers, we consider the eco-system with dignity through the principles of sustainable development.
brands WE CARRY
Inspiration, innovation, and opportunities.
We are committed to building long-term relationships with existing and prospective customers, based on trust and good communication.
Vision & Mission
Vision: Get closer to everyone’s life via safe and top-quality consumer products, and innovative technology services.
Mission: To provide top-quality consumer products that deliver superior value and experience.
We will always strive to manage our business ethically and responsibly – to hold ourselves to a higher standard. We’ve worked hard to earn the trust of our customers, end-users, suppliers and staff. All have contributed to our success.
We have people in different skills, different strengths, and different perspectives. We complement each other in a team and that help us scale our business far more easily.
Significant moments of accomplishment
Started as a regional distributor of contact lens products in Johor Bahru, Malaysia.
Venture into ecommerce reaching international customers.
Develop and market own brand of contact lenses to meet the demand of market and changing consumer needs.
Certified to Good Distribution Practice of Medical Device (GDPMD).
Acquire more than 200 business partners carrying our products nationwide.
Certified to ISO 13485.
Diversified business into Health and Beauty, Consumer goods.
Distribute beauty products into retail chain stores.
Ceritified to ISO 9001.
Over 300 business partners carrying our products.
Setup Singapore entity for distribution of contact lens products.
Leverage with technology to improve customer care and accelerate sales.
OUR commitment to COMPLIAnCE
ISO 9001 : 2015
We able to meet customer and other stakeholder needs within statutory and regulatory requirements related to a product or service
We able to provide medical devices and related services that consistently meet customer and applicable regulatory requirements
We able to maintain the quality, safety and performance of medical devices in our custody